Apple’s September 9th Event – a summary


I didn’t manage to watch the live stream for numerous reasons, so there won’t be my typical comments on the idiosyncrasies of the presenters.

There were countless leaks prior to the keynote, including iPhone shells and diagrams of the watch, so not much was an actual surprise. One thing I’d like to the tell journalists and media outlets is – don’t guess or try to coin the name of an upcoming Apple product, as you will be wrong. It happened with the Apple TV (guessed to be iTV), the iPad (guessed to be iSlate etc.), and now the Apple Watch (assumed to be called iWatch). Whether Apple runs with a different name just to toy with you, or you really just do have a spate of bad luck with guessing, simply don’t bother. If people had run with “the rumored Apple watch”, it would have been faultless. But no, mass media insists on claiming they have some scoop that nobody else does, so misinformation and rumors are spread. Rant over, now on to what was actually announced.

Not much. I’m not some spoiled Apple fanboy, particularly since I have no interest in iPhones because of the limitations of iOS, but Apple really didn’t announce much yesterday, particularly considering the hype they tried to create for the event. No iMac, Apple TV, or iPod refreshes, no Thunderbolt Display redesign to match the current iMac design, nothing. In fact, Apple even quietly killed the iPod Classic.

iPhone 6

Larger than the iPhone 5s, a 4.7″ display, has a landscape view similar to that of the iPad, is the thinnest iPhone to date, slightly longer battery life, burst mode with the front facing camera, A8 64-bit processor with M8 motion coprocessor, NFC, supports Apple Pay, continuous autofocus video, and the sports design we’ve all seen leaked for a couple of months now. Which may I just say has aspects rather reminiscent of a certain competing handset:

comparison

iPhone 6 Plus

Everything the iPhone 6 has, except a bigger screen (5.5″, with a ppi of 401 vs the iPhone 6’s 326ppi), is undeniably a phablet, slightly thicker than the iPhone 6, has a significantly longer battery life, and optical image stabilization.

Apple Watch

Undeniably the smartest smartwatch that’s been announced so far. However, it may be too smart. Features an incredibly cluttered UI, an overload of gimmicky features, and a variety of editions paired with a fairly smart interchangeable strap mechanism. Android smartwatches are more in the realm of a basic unobtrusive companion device, whereas the Apple Watch, despite requiring an iPhone (5c through to 6 Plus), offers the ability to do far far too much. So much that I don’t have the energy to list everything it’s capable of, so you can simply check the list yourself here – I predict that most people that buy Apple Watches will not use them to their full potential. Tim Cook said that development of the Apple Watch started after Steve Jobs passed away. It shows. The square iPod Nano was incredibly simplistic by contrast.

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Straight to the Facts – Apple’s September Event


September in the world of the sieve formerly known as Apple has usually been reserved for their big music event with iPod updates. However, the iPhone release schedule became rather unconventional in the past few years, resulting in today instead being the announcement of the next iPhone, or rather, iPhones. Here’s my traditional bullet-point rundown with some analysis:

The typical facts-and-figures updates:

  • the 5th annual iTunes festival – 30 nights of music live streamed to over 100 countries
  • Stanford is getting a new, bigger Apple store
  • October 2013 will mark the 700,000,000th iOS device being shipped
  • iWork is apparently the best selling mobile productivity app on any platform. Quite an impressive claim.
  • Pages, Numbers, Keynote, iMovie, and iPhoto free on all new iOS devices
  • iPhone 5 was the best-selling iPhone ever

iOS 7 (free to download from September 18th) features:

  • Siri enhancements and a male voice for Siri
  • New ringtones
  • Photos taken on vacation/holiday are put in groups
  • Available for iPhone 4, iPhone 4S, iPhone 5, iPhone 5S, iPhone 5C, iPad 2, The New iPad, iPad 4th generation, iPad Mini, 5th generation iPod touch.

The iPhone 5 will not be relegated to being the budget last-gen iPhone, instead, the new iPhone 5C fits that gap, available in white and rather neon green,  blue, pink, and yellow. On a table it’ll look like an iPhone 5 with a colorful bumper, and on the rear they’re rather reminiscent of the 5th generation iPod touch but constructed from seamless hard-coated polycarbonate (yes, plastic, but “feels dense”) instead. Features:

  • 4 inch Retina touch display
  • A6 chip
  • 8MP iSight camera and FaceTime HD camera with better low-light performance
  • many LTE bands supported, BlueTooth 4.0, and dual-band WiFi.
  • Available on a two year contract for $99 (16GB) and $199 (32GB). Pre-order from September 13th (yes, that’s a Friday). Available in stores on September 20th (US, UK, Aus., Can., Fr., Germany, Japan, China, and Singapore)

For a budget device, it’s got some really good specifications. I imagine the “$99 on contract for 16GB of storage” will result in a lot of sales. All the colors and case variations will be a hipster’s dream.

iPhone 5S – available in grey w/ black bars, gold w/ white bars, and silver w/ white bars. Derrick Avery will be pleased with that.

  • the new A7 chip, up to 2x faster than the iPhone 5, and 56 times faster than the 2008 iPhone. Here’s the best part – it’s 64-bit. All of Apple’s built-in apps have been re-engineered, and it’ll still run 32-bit iOS apps fine.
  • another chip – the M7. It measures motion data (accelerometer, gyroscope, compass) constantly.
  • Battery gives 10 hours for 3G talking , LTE browsing, WiFi browsing, or video playback,  40 hours of music playback, and 250 hours standby time.
  • The camera has a whole host of automatic new features to take great photos without you having to change settings. New ‘True Tone’ flash that has 1,000 unique variations for capturing color temperature. Burst mode (hold the shutter down) for up to 10 shots per second with the ‘best shot’ choice similar to on the HTC One series. Slo-Mo 720p video at 120fps (same resolution/fps as the GoPro). Seemingly no mention of the camera resolution.
  • Touch ID: Fingerprint sensor in the home button – rest your finger on it and it unlocks (no need to click). You can also use your finger for iTunes purchase authentication. For the paranoid out there, it doesn’t store your fingerprint data on iCloud
  • On a two year contract it’s $199 for 16GB, $299 for 32GB, and $399 for 64GB. $49 for a case. Available in stores September 20th (US, UK, Aus., Can., Fr., Germany, Japan, China, and Singapore)

The 8GB iPhone 4S is now free on contract.

The event closes with musical guest Elvis Costello, which I’m more than happy with.

Not really much of an event, to be honest. One musician and a brief mention of iTunes Radio, so clearly not a music event. Yes, the iPhone 5S was announced with arguably less improvement over the 5 than the 4S was over the 4 – depends on how developers take advantage of the A7. If you’re wondering why I called Apple a sieve, that’s because some technology journalists got their hands on the bodies of the 5S and 5C weeks ago, as well as the (still unconfirmed but now likely to be identical to leaks) iPad 5 and iPad mini 2. Overlooking the iPhone 4 prototype fiasco, leaks as concrete as these really didn’t happen in the past.