Apple’s October 2014 Event – A Summary


Starting with perhaps their most cult-like intro video ever, Apple kicked the keynote off with an ode to iPhone 6. Tim has “a few more things [to show] before we close out the year” – rather sounds like this could be the last event of the year then.

After some sales and pre-order figures for iPhone 6 making it the “biggest iPhone release ever”, Tim WatchKit SDK rolling out in November, Apple Watch still scheduled for an early 2015 release.

Craig on stage to talk about iOS and OS X. Stats such as 48% of iOS users running iOS, and a reminder of how great both operating systems are, reminding us of all the features announced earlier in the year, including how useful Continuity is for consumers who completely buy into the Apple ecosystem. Craig then demonstrates Continuity including a phone call on an iMac through an iPhone, and it really does work very well. Yosemite and iWork updates available today, iOS 8.1 available on Monday, all for free.

iPad Air 2it’s thinner than a laser-sliced pencil!

  • 6.1mm thin, thinnest iPad ever, also the “world’s thinnest tablet”
  • Display components are laminated together to minimize internal reflection
  • A8X chips specifically for iPad Air 2 – 64-bit, 3bn transistor. Also sports the M8 motion co-processor.
  • 10 hour battery life
  • 8MP iSight camera with 1080p HD video – not bad compared to other tablets, but nothing revolutionary. Dual microphones either side of the least different angles.
  • TouchID sensor
  • WiFi $499 16GB/$599 64GB / $699 128GB
  • WiFi + Cellular $629 16GB / $729 64GB / $829 128GB
  • Shipping by end of next week

iPad mini 3

  • I swear this was announced in less than 30 seconds. Specs are lesser such as 5MP camera, but still comes with TouchID
  • WiFi $399 16GB/$499 64GB / $599 128GB
  • WiFi + Cellular $529 16GB / $629 64GB / $729 128GB
  • Shipping by end of next week

 

iMac with Retina display

  • 27″ 5120×2880 “5K display”
  • 5mm thin tapered edges
  • 3.5GHz quad core i5 as the base 27″ option
  • AMD graphics, which Phil didn’t make a fuss about, but that’s a pretty big change
  • Starts at $2,499, shipping from today

 

New Mac mini

  • 4th gen Intel processors
  • Starts from $499, shipping from today

 

Sorry there’s not much detail in the specifications list – All the presenters apart from Craig were speeding through their presentation points like there was no tomorrow. Personally, I think this was a much more bountiful keynote than the iPhone 6 one, as we’ve seen four product refreshes and several major software releases. Does look like the MacBook Pro with Retina display will be waiting a while before it’s refreshed though, and nobody exactly mentioned any updated Apple standalone display to match the new 27″ iMac resolution.

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Straight to the Facts – Apple’s September Event


September in the world of the sieve formerly known as Apple has usually been reserved for their big music event with iPod updates. However, the iPhone release schedule became rather unconventional in the past few years, resulting in today instead being the announcement of the next iPhone, or rather, iPhones. Here’s my traditional bullet-point rundown with some analysis:

The typical facts-and-figures updates:

  • the 5th annual iTunes festival – 30 nights of music live streamed to over 100 countries
  • Stanford is getting a new, bigger Apple store
  • October 2013 will mark the 700,000,000th iOS device being shipped
  • iWork is apparently the best selling mobile productivity app on any platform. Quite an impressive claim.
  • Pages, Numbers, Keynote, iMovie, and iPhoto free on all new iOS devices
  • iPhone 5 was the best-selling iPhone ever

iOS 7 (free to download from September 18th) features:

  • Siri enhancements and a male voice for Siri
  • New ringtones
  • Photos taken on vacation/holiday are put in groups
  • Available for iPhone 4, iPhone 4S, iPhone 5, iPhone 5S, iPhone 5C, iPad 2, The New iPad, iPad 4th generation, iPad Mini, 5th generation iPod touch.

The iPhone 5 will not be relegated to being the budget last-gen iPhone, instead, the new iPhone 5C fits that gap, available in white and rather neon green,  blue, pink, and yellow. On a table it’ll look like an iPhone 5 with a colorful bumper, and on the rear they’re rather reminiscent of the 5th generation iPod touch but constructed from seamless hard-coated polycarbonate (yes, plastic, but “feels dense”) instead. Features:

  • 4 inch Retina touch display
  • A6 chip
  • 8MP iSight camera and FaceTime HD camera with better low-light performance
  • many LTE bands supported, BlueTooth 4.0, and dual-band WiFi.
  • Available on a two year contract for $99 (16GB) and $199 (32GB). Pre-order from September 13th (yes, that’s a Friday). Available in stores on September 20th (US, UK, Aus., Can., Fr., Germany, Japan, China, and Singapore)

For a budget device, it’s got some really good specifications. I imagine the “$99 on contract for 16GB of storage” will result in a lot of sales. All the colors and case variations will be a hipster’s dream.

iPhone 5S – available in grey w/ black bars, gold w/ white bars, and silver w/ white bars. Derrick Avery will be pleased with that.

  • the new A7 chip, up to 2x faster than the iPhone 5, and 56 times faster than the 2008 iPhone. Here’s the best part – it’s 64-bit. All of Apple’s built-in apps have been re-engineered, and it’ll still run 32-bit iOS apps fine.
  • another chip – the M7. It measures motion data (accelerometer, gyroscope, compass) constantly.
  • Battery gives 10 hours for 3G talking , LTE browsing, WiFi browsing, or video playback,  40 hours of music playback, and 250 hours standby time.
  • The camera has a whole host of automatic new features to take great photos without you having to change settings. New ‘True Tone’ flash that has 1,000 unique variations for capturing color temperature. Burst mode (hold the shutter down) for up to 10 shots per second with the ‘best shot’ choice similar to on the HTC One series. Slo-Mo 720p video at 120fps (same resolution/fps as the GoPro). Seemingly no mention of the camera resolution.
  • Touch ID: Fingerprint sensor in the home button – rest your finger on it and it unlocks (no need to click). You can also use your finger for iTunes purchase authentication. For the paranoid out there, it doesn’t store your fingerprint data on iCloud
  • On a two year contract it’s $199 for 16GB, $299 for 32GB, and $399 for 64GB. $49 for a case. Available in stores September 20th (US, UK, Aus., Can., Fr., Germany, Japan, China, and Singapore)

The 8GB iPhone 4S is now free on contract.

The event closes with musical guest Elvis Costello, which I’m more than happy with.

Not really much of an event, to be honest. One musician and a brief mention of iTunes Radio, so clearly not a music event. Yes, the iPhone 5S was announced with arguably less improvement over the 5 than the 4S was over the 4 – depends on how developers take advantage of the A7. If you’re wondering why I called Apple a sieve, that’s because some technology journalists got their hands on the bodies of the 5S and 5C weeks ago, as well as the (still unconfirmed but now likely to be identical to leaks) iPad 5 and iPad mini 2. Overlooking the iPhone 4 prototype fiasco, leaks as concrete as these really didn’t happen in the past.

Or maybe the Apple September 2010 event wasn’t so great…


I just installed iTunes 10 and I hate it. Sure, Ping is cool, but that is just about it’s only redeeming feature. Apple has sucked all the colour out of it and changed the logo. Please Apple, I want iTunes 10, but with the old theme and logo.
Also, I have heard that the stills camera on the iPod Touch fourth generation isn’t that great. 0.7 megapixels apparently, which is worse than my four year old HTC Wizard. Of course the iPod thing is just what I have heard, but if Apple was proud of the camera they would have put the amount of mega pixels in the specs sheet.

Also, the new Apple TV. Streaming only? Well, the cloud does seem to be the future (may God help those with dialup) so I’ll leave Apple TV alone, as it is basically awesome.

Covent Garden Apple Store


The largest Apple shop in the world is about to open today at 10AM. The building is unlike the others, as opposed to the usual all modern building, this one is taking a more traditional yet stylish approach. For example, a lot is brick and wood, but there is the typical glass staircase (this time two, one round, one square) and a room with a huge glass ceiling (the iPad room, which is so large you could fit the fifth avenue New York store into it). This massive shop isn’t just a shop, as their is also a community room for group learning and Pro Labs for free professional level training. Also, this store’s genius bar is the largest ever. And of course, they have more iPads and iPhone 4s than any other store. To wrap up (my poorly formulated sentences in) this post, this is the 300th real Apple store to be opened, and will most likely to make the Regent Street Apple store’s £60 million ‘takings’ look very insignificant.
Edit: Forgot to mention, they will also be selling store branded (ie covent garden arch logo) cases for the iPhone and MacBook.