October Apple Event


Rather unusually, Apple not only hosted their traditional September music event, but also an October event. Anyway, onto the key points:

Statistics – the usual stuff, unbelievably high figures:

  • 125 million documents in iCloud
  • 300 billion iMessages sent
  • 35 billion app downloads
  • $6.5bn in payouts to 3rd party developers
  • 1.5m iBooks with 400m downloads

Now that the lonely statistics are out of the way, time for the new items:

new iBooks:

  • Now has Japanese, Chinese, and Korean
  • Continuous scrolling
  • Better sharing capability and better iCloud functionality
  • Night and sepia modes

new Retina 13″ MacBook Pro

  • Similar to the 15″ update a while back, this now has retina display
  • Ivy Bridge, lots of bits crammed inside to the thinner body
  • up to 768GB flash storage space
  • 7 hour battery life
  • Starts at $1699 for a 2.5GHz dual core i5, 8GB RAM and 128GB flash storage.
  • Oh yeah, no optical drive
  • ‘Power Nap’ – the skeuomorphics are clearly invading their names as well as design… it can update contacts, mac app store app updates, iCloud documents, mail, Time Machine backup etc. while in sleep

Apple are still continuing the non-Retina MacBook Pros, and there doesn’t seem to be an update to the Air

A new Mac Mini. Seems to me like it’s been a long time since Apple last updated it:

  • up to 16GB RAM
  • dual or quad core Ivy Bridge i5/i7
  • $599 for base edition, $999 for server edition

New iMac. This is turning out to be quite a lot of updates being gone through in a brief period of time…

  • It looks pretty insane. The design looks quite like the size of my monitor, really thin at the edges but rather large in the centre. Although of course this isn’t just a monitor, it’s also got a computer inside it, so it’s to be expected.
  • the edge is 80% thinner than before
  • the display is laminated to the glass, similar to the iPhone. Means less reflection and the picture looks better.
  • Nvidia Kepler graphics
  • quad core ivy Bridge i5/i7
  • up to 3TB of usual storage, 768GB maximum flash storage.
  • You could opt for Fusion Drive, which gets you an Imac with one storage drive combined of 1TB/3TB mechanical HDD and a 128GB flash drive. This means your most frequently used apps get automatically moved onto the flash storage (for speed).
  • Again, the optical drive has vanished.
  • Standard amount of RAM seems to be 8GB, which is pretty good. 21.5″ starts at $1299 with 2.7GHz quad core i5, 8GB RAM, Nvidia GeForce GT 640M, 1TB HDD. 27″ starts at $1799 for 2.9GHz quad core i5, 8GB RAM, GeForce GTX 660M, 1TB HDD.

iPad time. Probably the main thing everybody’s been anticipating.¬†100 million iPads sold in total, 91% of tablet web traffic is people using iPads. The usual spiel about the iPad being used in education. You’d get the impression that iPads are only used by schools, businesses, hospitals…

New version of iBooks Author (what people use to create textbooks for iBooks). Publishers can use their own fonts, update books OTA, directly insert mathematical expressions, insert multi-touch widgets for even greater functionality.

I do find it slightly odd that their latest generation is always their fstest selling with everything…

4th generation iPad (seems like only yesterday we got the 3rd generation):

  • Apple A6X chip
  • Lightning connector
  • expanded¬†LTE and 2x faster WiFi
  • 16GB WiFi model starts at $499, 16GB WiFi+cellular starts at $629

7 inch iPad, the ‘iPad mini’. Really, it just looks like somebody stretched the new iPod touch horizontally and made it a bit bigger.

  • dual core A5 chip
  • FaceTime HD camera on the front
  • 5MP iSight camera on the rear
  • 10 hours battery life
  • WiFi and LTE
  • Lightning connector
  • ‘as light as a pad of paper’
  • 1024×768 resolution
  • runs all the same 270,000 iPad-specific apps
  • apparently were all going to love doing everything on the iPad mini
  • new Smart Cover
  • while I’m not a fan of the iPad mini, at least Apple managed to do a small tablet right unlike all the others. Really, the bezels on other tablets are ridiculously big and they’re all tacky plastic. Although unless you are gripping it round the edges as suggested and instead having your thumbs all over the front in the way you would on the regular iPad, you’ll be blocking part of the screen.

Current base iPad lineup prices are:

  • iPad mini: – $329
  • iPad 2 – $399
  • Retina iPad – $499

the 16GB Nexus 7 is $249, so an Apple product of the same form factor and storage for $329 isn’t too bad.

aaaaaand… that’s all. Strangely no update on iTunes 11 launch date, which is a shame.