A disappointing Apple event?


I, like many, have been anticipating this event for a while – wondering if Apple was going to make foolish moves with timing, what they were going to release in their traditional Music month, and whether or not the various leaks and rumors were true.

However, I feel a bit dissapointed with the results. I’ll run through the products in order:

iPhone 5:

  • Thinner than my current phone the HTC One S (HTC’s thinnest device), but not as thin as the upcoming Huawei Ascend P1s. Maybe Apple wanted to rush out the iPhone 5 with the ‘thinnest smartphone’ title while it was merely a dubious claim rather than untrue.
  • At long last a wider screen, up from 3.5″ to 4″. However, they didn’t appear to do the smart thing of keeping the aspect ratio the same so as to not annoy developers again (as they had done in the past with the iPad screen size and then retina display). From what it looks, normal iPhone/iPod apps will sit in the centre of the screen. Which, speaking from the point of view of someone with a 4.3″ phone display, which suffers from the lack of a physical menu button, I have to have a significant amount of my screen space wasted for a virtual menu. At least that space is used for something though rather than Apple’s empty space
  • A better camera. Yeah, yeah, another incrementally better camera. Still 8MP, but better low light performance and noise reduction, with some impressive demonstration shots. I challenge anyone with the phone to take photos that looks that good.
  • The design has been updated in that it’s got those previously seen matt bars across it on the back
  • A new power connector – ‘lightning’ (don’t worry, they make a 30-pin to lightning adapter, though I don’t see the practicality of the adapter when it comes to accessories such as speaker systems with an enclosed iPhone area that now won’t be tall enough due to a) the adapter and b) the new height of the iPhone.

iTunes:

  • Rather a Zune-style re-design. I doubt it’ll become more usable or bloated, probably less usable and more bloated
  • The mobile iTunes and App Store apps have been updated to have the currently popular matt black style and a slightly clearer yet bulkier App description page view

iPod Nano:

  • Now looks suspiciously like the Zunes of yesteryear, seems more like a childish micro-iPod touch, with a plethora of gaudy colours to choose from
  • Has a bigger touchscreen and iDevice style home button (but is a circle in a circle instead of a square in a circle)
  • Same lightning connector
  • Defeats the whole point of ‘nano’, a word synonymous with very small. This is no longer very small. Admittedly some past generations of Nano weren’t that small either, but they do enjoy fluctuating between form factor with the Nano… perhaps we’ll see a nano Nano next year…

iPod touch:

  • Thinner than before. What a surprise, I thought they’d make it thicker. Oh, wait, no I didn’t, because that would be un-innovative and unappealing.
  • Has a 5MP camera and looks like it has a flash
  • As usual, not comparable to the current iPhone. Or even the 4S for that matter. Still, an improvement.
  • Aren’t you lucky, they just made the iPod touch as childish as the Nano – you can pick cyan or banana yellow if you really want to!

Earphones:

  • Eventually a new earphone design. Personally, I’ve never had any shape issues with the previous earbuds, but now you can have EarPods. And we all thought iPad was a ridiculous name back in 2010
  • Hopefully the sound quality won’t be as weedy as before and perhaps the cable will last a little longer.

So I don’t know what I was expecting, but I haven’t been particularly excited by this product announcement. Maybe it’s because iOS is not much different to how it was in 2007. After all, I wouldn’t be impressed by a supercomputer if I had to run Windows 98 on it rather than something a bit more up-to-date. An iPhone was inevitable and given that it’s September, new iPods were inevitable along with iTunes. So nothing really exciting, just timely updates. All in all, this video rather sums up the iPhone 5.