(skim through and look for the bold/underlined headings for the products you’re interested in knowing about)
So, it opened with a slightly pretentious feeling video, although Apple can usually get away with that. Most of the time…
Anyway, Tim’s first large point is the typical sales update. “We made a video”. No surprise there. An Apple Store in Berlin with meander patterns and Ionic columns on the outside – a classical far cry from the glass buildings seen in other cities, although the interior is the usual bare stylishness. “Only Apple could do this”. Could or would? They’re certainly the only tech company who bother to put this much effort into physical outlets.
“More accounts with credit cards than any other store on the internet that we’re aware of.” That’s not the first time he’s said “that we’re aware of” today, and I’m sure Steve Jobs never threw doubts into people’s minds like that.
Quickly into a third party demo with Anki which looked cool although ran into a difficulty. I’d love to buy something like this, controlling real miniature vehicles with an iPhone – like Death Rally but in real life. This really doesn’t feel like a traditional Apple keynote.
Tim now moves on to Mac, looking at figures for MacBooks. Craig Federighi comes on stage making jokes about running out of cat names and then a joke about the next iteration of Mac OS being called OS X Sea Lion. The name turns out to be OS X Mavericks, named after this place. It’ll be released to consumers in Autumn, but now on to the features:
- Finder tabs – perfect, much easier than using multiple windows
- Tagging – adding tags to documents that can appear in the finder sidebar
- Multiple Displays – it works the way multiple displays should do, works really well. You can even turn your Apple TV into a third monitor and still use your computer as normal.
- Lots of OS performance changes to improve battery life, faster performance under load, and quicker wake from standby. App Nap balances how system resources are shared so that your battery doesn’t pay for what you aren’t currently using.
- Improved notifications, even enabling push notifications from iOS to come through. Shows on lockscreen. On a related note,
- Apps update in the background.
Now Safari, they’re making it “even better”. Well, that’s better than making it worse. Anyway:
- continuously scroll through articles saved to your Reading List
- browse shared links seamlessly from Twitter
- Safari wins on SunSpider and JSBench comparisons
- iCloud Keychain not only remembers your website logins across devices, but also your WiFi passwords. Also saves your credit card information, excluding the security code.
- Aware of location, travel time, weather. Flatter visuals and bland colours – he made a joke about skeuomorphics going
- Continuous scrolling
- Tells you travel information right in the calendar – notifies you when you need to leave to get to your appointment on time
- Flyover and other iOS style features
- You can send directions from desktop maps instantly to your iPhone
- On the Mac at long last – does everything the iOS iBooks does, including the night mode.
- Textbooks work fantastically – pity hardly any educational outfits adopted it.
Phil Schiller now takes the stage to talk about the MacBook Air, with an entire new line, shipping from today:
- New 4th generation Intel Haswell processors – 40% faster graphics and much better battery life. For example, 11 inch going from previous 5 hours battery to up to 9. 13 inch from 7 hours to 12 hours – “all day battery life”
- 802.11ac WiFi (yes, that’s better than Wireless N) – on a related note, there’s a new AirPort Extreme Base Station that has a HDD inside so it can also act as a Time Capsule (hence the incredibly tall form-factor)
- More storage for the same price as the last generation.
At long last, after only a slight silent improvement last year, the Mac Pro is finally getting a big update. This time round it even comes with a new design (it’s had the same basic design of the 2003 PowerMac G5). Unfortunately,It looks like a shiny black trash can. Same 12-core maximum, but newer Xeons. 1866MHz DDR3 RAM, Thunderbolt 2, PCIe Flash storage, dual AMD FirePro GPUs as default that can output to up to three 4K (that’s a lot better than 1080p HD) displays. The ports light up, it is tiny compared to the original Mac Pro, and assembled in the USA. Awkward but impressive form. This was only a sneak peek though – released later this year.
On to iCloud services:
- Some facts and figures
- iWork for iCloud – looks like it works in a web browser. Nothing new in comparison to Microsoft, but it works just as well.
Time for iOS 7 – it’ll run on iPhone 4+, iPad 2nd gen, iPad mini, 5th gen iPod touch, but some features run on only the current lineup. Consumer release in Autumn.
- Figures such as 600 million iOS devices sold and 82 percent tablet market share for the iPad. Apple also claim to have the most very satisfied users – Windows Phone comes in second place.
- “The biggest change to iOS since the introduction of the iPhone” – much like the iPhone 5 was the biggest change to iPhone since the original iPhone. “Amazing new features” and a “stunning new user interface”.
- It looks extremely psychedelic and INCREDIBLY different. I’m hoping that it’s not quite as extreme as it looks due to pressure for Apple to change it as much as possible.
- Pastel colours, WebOS style multi-tasking, wallpaper moves around, new icons, slide to the side to unlock lockscreen, round lockscreen numbers, multiple pages in folders, new notification center (also accessible on lock screen), slide up to get instant access to some settings, playback controls, and flashlight etc. shortcuts…. there’s really too much for me to list. Imagine everything you see on your iOS device at the moment. Now it’s ALL different. Well, App icons are in the same grid. But everything else is new.
- I’ll just list some adjectives as the changes – flat. pastel Google-esque colours. transparency. fluid. more of a fullscreen sense. Blackberry OS 10 style sliding in mail, slower looking transitions, ghostly keyboard.
- Craig says it’s like getting a new phone – I agree, as what you see is a major part of a phone’s user experience. I think this is going to take a lot of getting used to for people.
Here’s a few key iOS features in a formal style of listing:
- Apps update intelligently and automatically
- Card style interface for Safari tabs like on Chrome mobile but more of a rolodex swirl – also, the 8 tab limit is gone.
- All apps can multitask and run typically used apps ready to go before you tap on them
- Control Center works from within any app (for example, you can turn the flashlight on instantly)
- live filters in the redesigned Camera app
- Images in Photos are organized into ‘moments’
- Siri has more human-like voice, can control parts of the system (such as change the brightness), and fills the whole screen in a cleaner interface.
- Deals with 16 vehicle manufacturers such as Honda, Mercedes-Benz, Nissan, Chevrolet, Hyundai, Volvo, and Jaguar to have iOS-linked displays in the car
- App Store can show apps popular near you.
- Music app has artist images, album grid instead of the now non-existent coverflow
- iTunes Radio (starting in the US only) – free with ads, no ads if you have an iTunes Match account (at last, now I get more than consistent iTunes crashes for my £21.99 a year). Doesn’t seem as good as the Xbox Music Pass to be honest, but the ecosystem is wider-spread
- Dismissing a notification on iOS dismisses it across all your devices
And that’s ‘it’ – new MacBook Air available now, OS X and iOS available in Autumn, Mac Pro available “later this year”.
UPDATE – if you want to see how iOS 7 looks like, you can visit Apple’s gallery here.