Apple’s September 9th Event – a summary


I didn’t manage to watch the live stream for numerous reasons, so there won’t be my typical comments on the idiosyncrasies of the presenters.

There were countless leaks prior to the keynote, including iPhone shells and diagrams of the watch, so not much was an actual surprise. One thing I’d like to the tell journalists and media outlets is – don’t guess or try to coin the name of an upcoming Apple product, as you will be wrong. It happened with the Apple TV (guessed to be iTV), the iPad (guessed to be iSlate etc.), and now the Apple Watch (assumed to be called iWatch). Whether Apple runs with a different name just to toy with you, or you really just do have a spate of bad luck with guessing, simply don’t bother. If people had run with “the rumored Apple watch”, it would have been faultless. But no, mass media insists on claiming they have some scoop that nobody else does, so misinformation and rumors are spread. Rant over, now on to what was actually announced.

Not much. I’m not some spoiled Apple fanboy, particularly since I have no interest in iPhones because of the limitations of iOS, but Apple really didn’t announce much yesterday, particularly considering the hype they tried to create for the event. No iMac, Apple TV, or iPod refreshes, no Thunderbolt Display redesign to match the current iMac design, nothing. In fact, Apple even quietly killed the iPod Classic.

iPhone 6

Larger than the iPhone 5s, a 4.7″ display, has a landscape view similar to that of the iPad, is the thinnest iPhone to date, slightly longer battery life, burst mode with the front facing camera, A8 64-bit processor with M8 motion coprocessor, NFC, supports Apple Pay, continuous autofocus video, and the sports design we’ve all seen leaked for a couple of months now. Which may I just say has aspects rather reminiscent of a certain competing handset:

comparison

iPhone 6 Plus

Everything the iPhone 6 has, except a bigger screen (5.5″, with a ppi of 401 vs the iPhone 6’s 326ppi), is undeniably a phablet, slightly thicker than the iPhone 6, has a significantly longer battery life, and optical image stabilization.

Apple Watch

Undeniably the smartest smartwatch that’s been announced so far. However, it may be too smart. Features an incredibly cluttered UI, an overload of gimmicky features, and a variety of editions paired with a fairly smart interchangeable strap mechanism. Android smartwatches are more in the realm of a basic unobtrusive companion device, whereas the Apple Watch, despite requiring an iPhone (5c through to 6 Plus), offers the ability to do far far too much. So much that I don’t have the energy to list everything it’s capable of, so you can simply check the list yourself here – I predict that most people that buy Apple Watches will not use them to their full potential. Tim Cook said that development of the Apple Watch started after Steve Jobs passed away. It shows. The square iPod Nano was incredibly simplistic by contrast.

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