It’s not about what you make, it’s about what you do.

Once again, Apple is in the process of announcing some new products, in this case the new Apple TV and the new iPad. As usual, they are using facts and figures to rubbish their so called ‘competition’. I’m being flippant with the competition in inverted commas, obviously. But Apple does have a knack for bending the statistics to their advantage. For a company that has for so many years provided for a niche, they do like to try and go all-out these days. It would be fairly hard to argue against the typical statement that “Apple don’t invent, they merely innovate through providing a better solution to a problem created by those who didn’t get it right the first time”. So the new iPad has a better graphics chip in the form of the A5X processor. I can imagine that the first real game to utilise the new retina display and graphics capabilities will be Real Racing by Firemint… Other companies may make better graphics chips, or provide devices with higher specifications, but as this post is titled,

“it’s not about what you make, it’s about how you do it”

Apple is good at making things work well with the lowest specifications possible. My 3rd generation iPod Touch can play Real Racing 2 just fine, with better visuals than my HTC Trophy. The iPod has a processor clocked at 600MHz and 256MB of RAM. The Trophy has a 1GHz processor and 576MB RAM. No, my iPod doesn’t have retina display, so I can still see the pixels, whereas I can’t on the Trophy, but the games just look better. The games on WP7 and for that matter, Android, just aren’t as visually appealing. I’m fairly sure many die-hard Android users would claim otherwise, even after they’ve used an iOS device, but they are usually being just a bit short sighted. If i showed them two identical screens, and all they could see was the screens,   and I showed them NfS Hot Pursuit on an iPod with retina display, versus, I guess, NfS Hot Pursuit on an Android device, they’d say the iOS one was better. You have to hand it to Apple, they really do know how to do it right.