I just went out to buy an iTunes gift card (my way of controlled spending on the iTunes store) so that I could buy the first season of a TV show I liked the look of. A little while back, I bought the first episode of the show and watched it. It seemed like a good comedy, and seems to be popular (it’s 30 Rock by the way). This ‘taster’ only cost me £1.89, which is a relatively cheap price to pay to watch an episode of a show that you might get interested in, instead of waiting for it to come round on the TV again in 5 years time or buy the whole season on DVD. Also, buying it on DVD would cost me £15 in HMV, or £7.99 (ish) on Amazon. It is only £9.99 on iTunes, and it is much more convenient on iTunes to watch it, as it can be in my pocket and watchable at any time, as opposed to only watchable when I’m near a television. Yes, it will take time to download, but it’s easier and on the whole, cheaper.