On the pre-order page for the iPhone 4, if you click the model you want, it then takes you to the usual apple shopping basket where you can buy accessories for it. Just one difference, it lets you buy the iPhone right there on their website from them, unlocked. This of course means that you don’t have to get ripped-off by a carrier buying it as pay as you go from them. This is great news for the UK, but as usual, we are getting ripped-off by Apple’s ridiculous price ‘conversions’. Pity about that bit, but otherwise great.