Real Waiting 3


(I don’t take credit for that great pun, it was a commenter on a news site)

I didn’t think I’d post about Real Racing 3, but I guess it is Apple related to an extent. At least, more of an extent than SimCity is.

I’m getting fairly peeved with EA’s Midas touch, that is, everything they touch turns to shit. The Sims 3 still isn’t as good as the Sims 2, proving yet again that the more financially interested they get in a series they’ve bought, the worse it gets. It’d cost what, £200+ to buy all of the current Sims 3 material?

I’ve been a fan of Real Racing since the start, and I have the receipts to prove it. I remember back when they had fake cars and yet it was still better than the Need for Speed apps. The they got a deal with VW, and the game seemed slightly jumbled, but it was still fun. Then they allowed people to try the game with Real Racing GTi, increasing their audience. Then they created a second game, with even more real cars and even better visuals. The around that point they merged with another developer and got bought by EA. Who as far as I and many other people are concerned, have driven them into the ground. There are literally hundreds of us who would rather pay $10 for a full Real Racing 3 experience. How much money do EA have? A lot.

With RR3 on my Android device, I have to have an internet connection to launch the game. Sound familiar? Yes, they also crippled SimCity with that. I am not waiting thirteen hours for the delivery of a digital car. People play games to escape real life, not re-play it. 2013-03-01_13-01-42As you’ll notice in the image, I have a phenomenal amount of money, so I don’t have to wait. Obviously I didn’t buy that many IAPs, I don’t think even Trip Hawkins or John Riccitiello could afford to have done so. There are numerous ways for Android to get the maximum amount of coins and gold for nothing, which I would say takes all the point out of the game. But it doesn’t, EA already took all the point out of the game. I uninstalled it to save space, and I have no intention in reinstalling it, nor will I have any interest in playing it on iOS when I inevitably buy an iPhone. EA, as far as I’m concerned, have taken all the fun out the game. It’s no longer a “pick up and play” racing game – if I have no signal, I simply can’t play it. And if my only car needs an oil change, I again, simply can’t play it. If you’re a millionaire or have exploited the game, you’re going to have an advantage over everyone else. And when being online the only other opponents are random TSM people who’ve mostly also exploited the game, it’s incredibly unbalanced and those who play by the book will find themselves getting nowhere. It also doesn’t help that the winnings from races are so insignificant it’d take you years just to afford a second car. And EA didn’t even do freemium properly, as you can not only buy gold, but you can also buy the cash. That shouldn’t be an option. Normally in freemium games, you can only buy the gold, and convert the gold into a lesser (proportionately) amount of cash. But with RR3, you can just buy, or cheat, your way to the top. It isn’t a game, it’s a disgrace. But once again, EA will manage to attract many new players to the series, what with the whole free-or-bust culture Android has, so it’ll likely stay this same, corrupt, way. “People vote with their wallets”, and very rarely does that work out for the good of the public.

Anyway, ‘rant’ over. I’d recommend that you don’t give EA a cent for anything, but there’d have to be an awful lot of us doing that for them to even notice, let alone take any positive action.

128GB iPad is a reality


A couple days back there were rumours of an upcoming iDevice having 128GB storage capabilities from info in a developer release of iOS 6.1. Today Apple confirmed that they will be producing a 128GB iDevice, and while it isn’t an iPhone as many were dreaming, it’s the retina iPad 4. Available for sale from the 5th February at $799 for WiFi and $929 for WiFi/cellular.

Also in recent Apple news was the release of iOS 6.1, most importantly broadening LTE compatability. I know iOS X.X releases aren’t accompanied with an Apple keynote, but with this iPad announcement Apple feels publicly more like Microsoft than Job’s Apple…

2012, the year of the new Apple


So, the first complete year of Apple without Steve Jobs at the helm in the 2000s has drawn to a close, though who knows when his legacy of influence will end behind the scenes. It’s been quite a revolutionary year, though there haven’t been any brand new product lines.

The most notable and widest spread product update is certainly the iPhone, I say widest spread because it is unbelievably popular and even those who aren’t Mac users own them – it’s a fully featured Apple product that the masses are interested in and can afford. For example, I could spend a day without seeing a single Mac, but I’d be hard pressed to walk one block without seeing an iPhone. Anyway, this year’s iPhone update was certainly the biggest physical update we’ve ever seen – it now has a 4″ screen, and it’s ever steadily getting faster, but on the whole it’s the normal amount of new features Apple brings out yearly.

One feature to spread across Apple’s portable range has been the inevitably controversial lightning connector. Another first since 2007, Apple made a change to the connector port on the iPhone, iPad, iPod touch, and iPod nano, said by Apple themselves to be “a bold move”. Smaller, reversible, and hopefully a lot less prone to connections issues with fraying cables, it threw the accessory industry up in arms as their 30-pin connector products were nearly made redundant. Apple released a 30-pin connector to lightning port adapter, but really, the height of the new iPhone and iPod touch combined with that adapter just won’t fit in those speaker systems with an enclosed iPhone space. It also seems there are more cases available for the iPhone 4/4S than for the iPhone 5, but I’m hoping that situation will improve over the coming months.

iTunes was updated with a massive visual overhaul, covered in slightly more detail here. My opinions on it are still mixed, as queuing music is fantastic but I do miss the control I had over the way I viewed my music collection.

In the Mac corner, we saw the majority of devices getting thinner and faster, with the new iMac and retina MacBook Pro. We’re still awaiting a retina MacBook Air, but is there really a need? The Mac Pro has been largely overlooked yet again, I can’t remember when I last saw it get an update in a keynote rather than a subtle enhancement. Year by year it does look as if Apple is trying to drop the Mac Pro, but as impressive as the iMac gets each year, you just can’t beat 12 cores and 64GB of RAM, which many media professionals use daily.

Elsewhere there was an update to the Apple TV introducing 1080p output for the same price of $99. Not to forget the iPad mini, a product anticipated almost since the day the original iPad was released. And then there’s the iPad… when Apple announced a fourth generation, I fit into the category of people who asked themselves “but didn’t they just release the third generation?”. Yes, in a move uncharacteristically like Apple, they updated a product within their usual 12 month rotation – perhaps compensating for the iPhone 4 not being updated for nearly a year and a half.

And finally, there’s iOS 6. Making the headlines for all the wrong reasons, Apple released their first version of iOS without Google’s products being an out-of-the-box component because their deal expired. Google released a YouTube app on the App Store fairly promptly, but only recently updated it to support the iPhone 5′s screen size. I’m sure you won’t forget the Maps fiasco, with Apple’s maps being ridiculed and sneered at. Google left Apple users without an alternative until only earlier this month with Google Maps finally making it onto the App Store. I can’t imagine what took them so long to produce it, maybe they chose the path of letting Apple embarrass themselves rather than play the role of the instant hero. Nevertheless, I feel Jobs’ declaration of thermonuclear war on Apple will prevail posthumously.

Oh, one last thing in the Apple headlines – Scott Forstall was forced to leave Apple. With Steve out of the picture, Tim and Jony saw a chance to remove Forstall and his skeuomorphic design tendencies. While the appearance of iOS is getting stale, I personally don’t dislike Notes looking like a legal pad and folders having a cloth background, but clearly others want it gone. It would be interesting if 2013 brings a completely re-designed iOS.

In the ever-busy Apple ‘rumor mill’ we exit the year with a potentially Intel-powered Apple watch, interesting since the latest iPod nano did away with the form factor that made it wearable on the wrist, and the never-faltering suggestion of an actual Apple TV; a screen, not just a box.

When I started this back in 2010, I had no idea what the coming years would hold. This year I’ve only had 1,800 views, but considering there were only 11 posts excluding this one, that’s not too bad. I will try to get back into reporting every bit of Apple news there is in 2013 rather than just the key pieces, so please stick around for more to come and have a Happy New Year! I won’t be going any time soon, as despite the ever-present lack of a large and loyal reader-base, running this has at least contributed to my writing improving, something which will hopefully be beneficial in a career.

iTunes 11 is (finally) released; would Steve Jobs have allowed the delay?


A late welcome, but welcoming nonetheless.

So, originally Apple promised iTunes 11 to us for a vague October release. The days passed slowly by, the eager among us waited patiently and expectantly, and then the release month was subtly pushed back to November by Apple. And then the days of November slowly passed by, and it was still looking uncertain. With one and a half days left, I was starting to get less and less optimistic. Then 6PM GMT, Apple’s typical software launch time, passed, and I gave up hope for the night. But then I checked again, just being curious, and there it was. Perhaps it wasn’t 6PM because of daylight savings, I’m not sure, but nonetheless, it was a very delayed release.

Tim Cook has definitely been getting a lot of flak about how he’s running Apple. iOS Maps didn’t go down too well, so perhaps that was a motive behind delaying iTunes 11 until they determined that it was as polished as possible. But I don’t recall Steve delaying products. Remember Ping? Well, it wasn’t much of a success, but we still got it. Remember MobileMe, the precursor to iCloud? Well, that was infamously rather a shambles, but we still got it.

Anyway, enough complaining about the delays, we’ve got it now and that’s what matters. What’s new? A lot. The UI looks really minimalistic and clean, and the overall feel, as a Windows user, feels a lot more like something straight from Mac OS, as iTunes never really felt like it looked 100% Mac OS native to me, despite obviously being so. Oh, also, the icon’s changed again and I’m sure we all remember the uproar that occurred last time that happened  It looks okay in a medium scale, that is, I dislike the desktop icon appearance and the taskbar appearance, but the size on the start menu looks nice. Perhaps it’ll grown on me though.

October Apple Event


Rather unusually, Apple not only hosted their traditional September music event, but also an October event. Anyway, onto the key points:

Statistics – the usual stuff, unbelievably high figures:

  • 125 million documents in iCloud
  • 300 billion iMessages sent
  • 35 billion app downloads
  • $6.5bn in payouts to 3rd party developers
  • 1.5m iBooks with 400m downloads

Now that the lonely statistics are out of the way, time for the new items:

new iBooks:

  • Now has Japanese, Chinese, and Korean
  • Continuous scrolling
  • Better sharing capability and better iCloud functionality
  • Night and sepia modes

new Retina 13″ MacBook Pro

  • Similar to the 15″ update a while back, this now has retina display
  • Ivy Bridge, lots of bits crammed inside to the thinner body
  • up to 768GB flash storage space
  • 7 hour battery life
  • Starts at $1699 for a 2.5GHz dual core i5, 8GB RAM and 128GB flash storage.
  • Oh yeah, no optical drive
  • ‘Power Nap’ – the skeuomorphics are clearly invading their names as well as design… it can update contacts, mac app store app updates, iCloud documents, mail, Time Machine backup etc. while in sleep

Apple are still continuing the non-Retina MacBook Pros, and there doesn’t seem to be an update to the Air

A new Mac Mini. Seems to me like it’s been a long time since Apple last updated it:

  • up to 16GB RAM
  • dual or quad core Ivy Bridge i5/i7
  • $599 for base edition, $999 for server edition

New iMac. This is turning out to be quite a lot of updates being gone through in a brief period of time…

  • It looks pretty insane. The design looks quite like the size of my monitor, really thin at the edges but rather large in the centre. Although of course this isn’t just a monitor, it’s also got a computer inside it, so it’s to be expected.
  • the edge is 80% thinner than before
  • the display is laminated to the glass, similar to the iPhone. Means less reflection and the picture looks better.
  • Nvidia Kepler graphics
  • quad core ivy Bridge i5/i7
  • up to 3TB of usual storage, 768GB maximum flash storage.
  • You could opt for Fusion Drive, which gets you an Imac with one storage drive combined of 1TB/3TB mechanical HDD and a 128GB flash drive. This means your most frequently used apps get automatically moved onto the flash storage (for speed).
  • Again, the optical drive has vanished.
  • Standard amount of RAM seems to be 8GB, which is pretty good. 21.5″ starts at $1299 with 2.7GHz quad core i5, 8GB RAM, Nvidia GeForce GT 640M, 1TB HDD. 27″ starts at $1799 for 2.9GHz quad core i5, 8GB RAM, GeForce GTX 660M, 1TB HDD.

iPad time. Probably the main thing everybody’s been anticipating. 100 million iPads sold in total, 91% of tablet web traffic is people using iPads. The usual spiel about the iPad being used in education. You’d get the impression that iPads are only used by schools, businesses, hospitals…

New version of iBooks Author (what people use to create textbooks for iBooks). Publishers can use their own fonts, update books OTA, directly insert mathematical expressions, insert multi-touch widgets for even greater functionality.

I do find it slightly odd that their latest generation is always their fstest selling with everything…

4th generation iPad (seems like only yesterday we got the 3rd generation):

  • Apple A6X chip
  • Lightning connector
  • expanded LTE and 2x faster WiFi
  • 16GB WiFi model starts at $499, 16GB WiFi+cellular starts at $629

7 inch iPad, the ‘iPad mini’. Really, it just looks like somebody stretched the new iPod touch horizontally and made it a bit bigger.

  • dual core A5 chip
  • FaceTime HD camera on the front
  • 5MP iSight camera on the rear
  • 10 hours battery life
  • WiFi and LTE
  • Lightning connector
  • ‘as light as a pad of paper’
  • 1024×768 resolution
  • runs all the same 270,000 iPad-specific apps
  • apparently were all going to love doing everything on the iPad mini
  • new Smart Cover
  • while I’m not a fan of the iPad mini, at least Apple managed to do a small tablet right unlike all the others. Really, the bezels on other tablets are ridiculously big and they’re all tacky plastic. Although unless you are gripping it round the edges as suggested and instead having your thumbs all over the front in the way you would on the regular iPad, you’ll be blocking part of the screen.

Current base iPad lineup prices are:

  • iPad mini: – $329
  • iPad 2 – $399
  • Retina iPad – $499

the 16GB Nexus 7 is $249, so an Apple product of the same form factor and storage for $329 isn’t too bad.

aaaaaand… that’s all. Strangely no update on iTunes 11 launch date, which is a shame.

An idea for how apps should be purchased


Just spit-balling here, but it’s an idea nonetheless.

Yes, I acknowledge that there is a vast amount of people who own a smartphone because the phone store sales rep persuaded them to get one instead of a ‘dumbphone’ so don’t really use the ‘smart’ feature of the phones much, but, there is also a large proportion of people who use their phones to their fullest extent.

My idea started off with the frustrations of switching mobile platforms. Admittedly I change my phone significantly more frequently than most people, but the majority do still change their phone, say, when their 24 month contract has ended. They won’t necessarily stay with the same platform. Yet they’ve invested potentially hundreds of dollars into apps. And now they have to buy them all again on a different platform.

Before you point out what you think is a flaw, yes, if you buy a PS3 game you shouldn’t then get the Xbox 360 version for free. But I think mobile apps are different. For starters, they’re at a much lower price point.

Here’s the idea:

  • All apps are free. As in, on the app store/ marketplace/Play store etc, all the apps are listed as free to download. In fact, while I’m thinking about it, let’s also throw in a Windows Phone style incorporated trial version into the apps if the developer so pleases so that you can try basic functionality before unlocking the entire app.
  • The user pays for access to the app by using an account – this is the only flaw, a universal account would be needed (or you’d have an account with every single developer – not so manageable if you have a lot of apps)
  • To appease the platform providers (Apple, Google etc.), the yearly subscription is bought via an in-app purchase, so the platform provider still gets their 30% or so.

As I said, just an idea, but it’s an interesting one. Many companies are trying to push for ‘universal’ accounts, such as Facebook commenting on many websites, Google account commenting on some websites, using your Apple ID to purchase Macs, iPhones, iBooks, movies, TV, music etc. so perhaps this idea could be even more realistic once the battle of universal accounts has been won. I may have confused myself with the account explanation and therefore you as well, so let me clarify: You would pay for the in-app purchase subscription using your Apple ID or Google wallet etc., the current payment system on the platform in question. But to authenticate that you already have a subscription, you would need to prove that somehow on the second platform, thus needing a cross-platform account of some sort. Unless Apple and Google played nice of course… but that’s never going to happen.

Personally, I think I’d be happier with this system of payment. If you like an app, you get to reward the developer on a yearly basis rather than a one-off (of course the subscription price wouldn’t be as high as the current prices to buy apps are so as to be more appealing). Personally, I don’t see any flaws with this purchase model, but do you? If so, please feel free to offer “your two cents” in the comments below.

A disappointing Apple event?


I, like many, have been anticipating this event for a while – wondering if Apple was going to make foolish moves with timing, what they were going to release in their traditional Music month, and whether or not the various leaks and rumors were true.

However, I feel a bit dissapointed with the results. I’ll run through the products in order:

iPhone 5:

  • Thinner than my current phone the HTC One S (HTC’s thinnest device), but not as thin as the upcoming Huawei Ascend P1s. Maybe Apple wanted to rush out the iPhone 5 with the ‘thinnest smartphone’ title while it was merely a dubious claim rather than untrue.
  • At long last a wider screen, up from 3.5″ to 4″. However, they didn’t appear to do the smart thing of keeping the aspect ratio the same so as to not annoy developers again (as they had done in the past with the iPad screen size and then retina display). From what it looks, normal iPhone/iPod apps will sit in the centre of the screen. Which, speaking from the point of view of someone with a 4.3″ phone display, which suffers from the lack of a physical menu button, I have to have a significant amount of my screen space wasted for a virtual menu. At least that space is used for something though rather than Apple’s empty space
  • A better camera. Yeah, yeah, another incrementally better camera. Still 8MP, but better low light performance and noise reduction, with some impressive demonstration shots. I challenge anyone with the phone to take photos that looks that good.
  • The design has been updated in that it’s got those previously seen matt bars across it on the back
  • A new power connector – ‘lightning’ (don’t worry, they make a 30-pin to lightning adapter, though I don’t see the practicality of the adapter when it comes to accessories such as speaker systems with an enclosed iPhone area that now won’t be tall enough due to a) the adapter and b) the new height of the iPhone.

iTunes:

  • Rather a Zune-style re-design. I doubt it’ll become more usable or bloated, probably less usable and more bloated
  • The mobile iTunes and App Store apps have been updated to have the currently popular matt black style and a slightly clearer yet bulkier App description page view

iPod Nano:

  • Now looks suspiciously like the Zunes of yesteryear, seems more like a childish micro-iPod touch, with a plethora of gaudy colours to choose from
  • Has a bigger touchscreen and iDevice style home button (but is a circle in a circle instead of a square in a circle)
  • Same lightning connector
  • Defeats the whole point of ‘nano’, a word synonymous with very small. This is no longer very small. Admittedly some past generations of Nano weren’t that small either, but they do enjoy fluctuating between form factor with the Nano… perhaps we’ll see a nano Nano next year…

iPod touch:

  • Thinner than before. What a surprise, I thought they’d make it thicker. Oh, wait, no I didn’t, because that would be un-innovative and unappealing.
  • Has a 5MP camera and looks like it has a flash
  • As usual, not comparable to the current iPhone. Or even the 4S for that matter. Still, an improvement.
  • Aren’t you lucky, they just made the iPod touch as childish as the Nano – you can pick cyan or banana yellow if you really want to!

Earphones:

  • Eventually a new earphone design. Personally, I’ve never had any shape issues with the previous earbuds, but now you can have EarPods. And we all thought iPad was a ridiculous name back in 2010
  • Hopefully the sound quality won’t be as weedy as before and perhaps the cable will last a little longer.

So I don’t know what I was expecting, but I haven’t been particularly excited by this product announcement. Maybe it’s because iOS is not much different to how it was in 2007. After all, I wouldn’t be impressed by a supercomputer if I had to run Windows 98 on it rather than something a bit more up-to-date. An iPhone was inevitable and given that it’s September, new iPods were inevitable along with iTunes. So nothing really exciting, just timely updates. All in all, this video rather sums up the iPhone 5.

The new YouTube app


As you may know, last month Apple stated that their license with Google to include the YouTube app pre-installed on iOS devices has ended. What does this mean for you? Well, if you have an iOS device, you can get the new YouTube app from the app store right now. After installing it, you’ll notice it’s slightly different to the Android app with the main feed – you can opt out of Google’s non-subscription based suggestions. That is, you can stick with just seeing uploads from people you subscribe to in your main stream, rather than also see what they comment on, what they rate, and what they add to playlists. Personally, I welcome  this for two reasons; one being that with YouTube preloading on Android bumps subscribed uploads off the list in preference for newer activity which is just someone commenting on a video, and secondly, the entire activity list resulted in browsing through a lengthy stream of potentially uninteresting material.

The animations also feel a bit slicker than the Android ones in that it bounces a bit rather than just sliding to the side, resulting in the new iOS app feeling more polished and thought-out than the Android one.

What I miss about Windows Phone 7


So, as those of you who may follow me on Twitter, you might have gathered that I now have the HTC One S, a month or two earlier than I said I’d move on from the Trophy. So, I’ve now been using the One S with Android 4.0.3 and Sense 4 for nearly a week, and am certainly missing several WP7 elements.
When I moved on from WinMo to WP7, I was missing a lot. No multitasking, no IRC app that worked properly, hardly any customizability. However, I adapted. I learnt to live with the closed ecosystem and the pitiful amount of non-expandable storage. In fact, I must take a minute here to thank Microsoft for preparing me for the One S’s limited amount of storage space, which, when using the same syncing ethos as I used with the Trophy, has made me think that there is ample storage space.
So, after that slight diversion, what do I miss about Windows Phone 7, or, what do I find annoying about Android?

1) Awful smiley keyboard. Look, I use smileys a lot, and I much prefer, for example, colon P, rather than colon dash P. On the Trophy, straight from the alphabetical keyboard screen, I could tap a smiley button and instantly add any of two pages of very diverse smiley choices that pandered to anybody’s tastes.

image

The first page of smileys on WP7. The button to the left of Space is there on the alphabetical keyboard to instantly get to smileys.

To type colon P on the One S with the Sense keyboard, I can do one of two things. 1, tap and hold the period key, then shift then P. Or 2, hit 12#, 1/2, :P , ABC. Either way is long winded and rather stressful. Stressful in that typing a smiley should be a thoughtless task, a break from the mental exertion of typing and trying to get autocorrect to stay away from words it isn’t welcome to touch.

2) It isn’t friendly. WP7 was a very apologetic operating system, all the errors seemed sincere and as if they were to blame rather than the user. But that isn’t my main point here. When I got a text message, the Trophy would buzz and the screen would stay off. Then, when I took it out of my jacket’s top pocket, the screen would warmly turn on within a certain time frame and I could see the text. With the One S, as far as I have tried, it doesn’t do that. I liked that feature, it meant I could just lift the phone briefly out of my pocket, see the text, and let it drop back down into my pocket, without pressing a single button. Coincidentally, once again, WP7 providing a way of doing things with as little exertion as possible.

3) Live tiles. Now, I don’t miss this as much as some people may if they made the transition, but it was nice having tiles on the home screen automatically update. I had and have an unlimited data plan, so I am not at all bothered by the system fetching new data. The HTC people hub doesn’t seem to automatically update, which just adds.waiting time for the user.

There are other such minor things as the lack of a hardware shutter button, the space bar being far too keen to insert a . between words (the double tap space timing on iOS is perfect, the Sense one waits no time at all before inserting a period, and I’m a pretty fast typer). Also, the Sense app drawer is unbelievably unintuitive. I know I can order it by install date etc., but on iOS you customize the entire layout, and on WP7 you can jump to the letter in the alphabet. All in all, the shortcomings are bearable, though the lack of a fast smiley keyboard is infuriating. Congratulations Microsoft, in hindsight, you created a very friendly and usable OS. The dictionary may have got in the way all the time, but all in all, it was how a smartphone should be. Smart.

HTC website refusing to publish my review, claiming “inappropriate language”


I have just spent a fair amount of time painstakingly spilling my views on my current phone to the HTC form-based review system. However, when it came to clicking “Preview”, it rejects my review, citing “We’re sorry, but we have encountered the following issue(s): Your review text contains inappropriate language.” Does it tell me where? Well, it does to the extent of ‘which box on the form the offending text is in’, but any further than that is anybody’s guess amongst the 722 word-long review.

Please feel free therefore to read what I wrote, copied below, and please do point out to me where the “inappropriate language” is. Was it because I ticked the “no” box for “Do you recommend this product?” ???

Features? WP7 rather limits that, but with Mango it’s a bit more bearable (though don’t expect any proper multitasking, and do expect it to get slow).

Ease of use? Well, WP7 is seemingly designed for kids, which doesn’t help. Also, If you have a reading age above that of a two-year-old, you’ll constantly be frustrated by it changing real, legitimate words that you type, with ones that are irrelevant and simple. The so-called ‘dictionary’ and keyboard fill up about 80% of the screen, and if you want to type in say, IM+, say goodbye to being able to see anything other than the keyboard and word ‘suggestions’ in landscape view. The auto ‘correct’ is a complete nightmare for even the slowest typer, especially with the form OVER function keyboard design. Always tapping space, backspace, enter… always when you aren’t trying to.

Battery life? Appalling. Doesn’t last me through the day, its usually turned on power saver by midday. I bought a 3500mAh battery for it, which makes it last a whole day, but ruins the entire form-factor of the device, which brings me on to…

Design. Beautiful. The actual design of this phone is, in my opinion, the best looking of ANY Windows Phone out there, 7.0 or 7.5. If you don’t mind your battery dying after some usage, you’ll really appreciate the elegant stealthy design of this phone. It is rather prone to scratches all over, including the screen, and I’d buy a second battery cover if I were you, y’know, one to pop on when showing it off to people rather than showing them the smudged, scratched, and soon-to-be-incomplete “HTC” lettering, as it will inevitably fall off. Not that I personally show my Trophy off of course, I don’t find it anything to boast about, as it’s not just the cover…

It’s the rest of the book. The OS can become ridiculously sluggish. I’ve been using Windows Mobile since WinMo 2003 and this is my fourth Microsoft-powered pocket device, so I’m no stranger to the inevitable slowness. However, WP7 removes all the power-user functionality of WinMo, and replaces it with an undeniably smooth and original UI. However, it still slows down. Just try having internet sharing turned on and three devices linked, see your battery vanish and the tiles on the Start screen take time to jitteringly load. I know that would slow it down, but even when you don’t do that it can just get really slow.

Also, syncing with the Zune software can welcome you to a new hell you thought was only possible with iTunes. It’s not awful, but it can be incredibly restrictive.

Now onto the pros… the speakers, so long as you have the right setting in the HTC sound enhancer on (personally I find Dolby Mobile for phone speakers and SRS enhancement for headphones provides the fullest, clearest sound), they are superb. The entire design looks fantastic, and I genuinely do find this phone to be the perfect size, the screen is ample enough for videos, but doesn’t even come close to bordering on the tablet-size phones that are becoming increasingly common nowadays. You will probably find yourself accidentally brushing your hand on one of the capacitive buttons though, pulling you right out of whatever app you were in. My Trophy’s screen is pretty scratched, but unlike my iPod it isn’t at all noticeable when the screen is on.

The bottom line is, if you aren’t a power user but are a “social fiend” with a good sense of taste, this IS the phone for you. It looks really nice, it’s fast if all you do is social stuff (the “what’s new” area on the people hub can keep you in the know with everything on twitter and facebook all in one fluid feed).

if you do:

-Facebook updating (text or photos)

-Facebook liking and commenting (as well as viewing text and photos)

-Tweeting (posting and replying/retweeting)

-Quickly emailing people

-Snapping a quick photo of a passable quality

-Like listening to music with the opportunity to use great inbuilt speakers

-Like getting to everything quickly

-Group people’s social streams, e.g. twitter and Facebook view of just your closest friends,…

…then you will love this phone. If you are looking for a business phone or a device to heavily consume media on, look somewhere else.”